The Story of Why We Changed our Logo

You may have noticed a new addition to our labels: the baby elephant logo. So what do elephants have to do with Crazy Richard’s peanut butter? We are going to tell you! We want you to know why this new logo means so much to us. And no, it is not because elephants like eating peanuts. 🙂
It turns out that in the wild, when a baby elephant finds itself in a sticky situation and is calling out for help, not only will the mother rush to it’s aid, but other elephants from the entire herd will respond to the call as well. Amazing, isn’t it?
The video below shows an elephant calf that is stuck in the mud, and many elephants rush over to help the baby. Skip to 4:25 to see it happen.